Next up in TheGoodLife! x Coal’s Ambassador program comes Amira Ahmed. The Swedish Somali stunner lives TheGoodLife! from her base in NYC to parts all over the globe whether shooting for L’Oreal, Gap, or Garnier or shredding the Alps with the crew. Her campaign for…

We’re proud to launch TheGoodLife! x Coal Headwear ambassador program today with the release of the first individual in the campaign, Jake Lamagno. If you don’t already know, Jake is an artist, skateboarder and creative hustler who represents the essence of what TheGoodLife! is all…

Despite our surprise quarter final finish last year and our decent placement in the first adidas Fanatic Premier League in NYC this Spring, TheGoodLifeFC! was not on anyone’s radar to be a contender in this year’s adidas Fanatic Cup. But on Saturday, July 20th, our…