The third installment of TheGoodLife! x Coal Ambassador program launches this week with none other than Japhet Landis also known as Roofeeo. The long time TGL! familia member has worked with every relevant name in the game from Kanye West to Diplo, Santigold to Lil B and currently plays drums for both TV on the Radio and Asher Roth. In other words he’s a busy guy. Get to know him in photos by Craig Wetherby and video by Eddie Grams and see why he is the personification of TheGoodLife! by clicking here.