TheGoodLife! Presents: Burton Snowboards NYC Flagship Grand Opening x Phil Frost x G Pen Release!

burtonteam_nycstorenov2016_blotto_8519Since it’s inception, snowboarding has been all about progression. Well, we witnessed some serious progress this past Saturday night as we joined our friends at Burton Snowboards to launch their new NYC Flagship Store along with the global debut of the Burton x G Pen x Phil Frost collection! Situated on a cobblestone block in the heart of NYC’s SoHo, the new multi-level space is a snowboarders dream and the people of NYC couldn’t wait to get inside. From a wildly diverse group of friends and fam, to fire sets from Nianga Niang and the legendary Pete Rock, to a party that looked like the future but felt like the past, it was more than a night to remember! Whether you were there or not you’re sure to enjoy this recap in photos by Dean Blotto Gray, Pete Pabon, and Adam Stanzak with words by Tim Brodhagen. Come on down and see it for yourself at 69 Greene Street, NYC and tell em TheGoodLife! sent ya!

burtonflag_nycstorenov2016_blotto_02573New Space Who Dis?

philfrostbags_nycstorenov2016_blotto_2182Sneak Peek of the Phil Frost x G Pen Collection from Greene Street (how appropriate).

lambcollection_nycstorenov2016_blotto_02539Fully Stocked!

snowboards_nycstorenov2016_blotto_2031Quiver of Dreams.

tuningbench_nycstorenov2016_blotto_02592Geared Up.

nightcaptent_nycstorenov2016_blotto_1914Misty Camping Zone? Check.

bar_nycstorenov2016_blotto_02601DABS – If You Know You Know!

livingwall_nycstorenov2016_blotto_2101The Calm Before the Storm.

partyline_nycstorenov2016_blotto_8506The line was around the block!

djnianga_nycstorenov2016_blotto_8558Because no one wanted to miss Nianga’s set.

partycrowd_nycstorenov2016_blotto_8553The house was packed instantly.

downstairs_nycstorenov2016_blotto_8522And stayed that way!

unspecified-1The Burton x G Pen x Phil Frost collection was looking amazing and so were Tavia, Skyler, and Heather.

dsc_4106You can’t have a party in NYC without Peter Bici and Alex Corporan.

dsc_4032Or without Ricky Powell and the Rickford Institute!

unspecified-3Phil Frost in his element with G Pen Chris and Jake Burton.

unspecified-2And with the OG NYC crew. So much skate/snow/surf history right here.

openingparty_nycstore2016_jpguilbert_0147Pete Rock bout to turn up!

peterock_nycstorenov2016_blotto_8594Legendary!

partygoers_nycstorenov2016_blotto_8577Caroline Janeway, AMD, Laura Styles, and Leah McSweeney were feeling it!

unspecifiedGabija awlways brings a smile (and Shadi always brings a photo bomb)

unspecified-5The Green Fairy just brings it!

unspecified-4Gucci Ghost and Cipha Sounds.

unspecifiedThe dynamic duo!

burtonflag_nycstorenov2016_blotto_1969Onward and Upward. Thanks to everyone that was involved in making this magical night happen. We can’t wait for the next one! #WeMakeItNice!


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