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TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & More

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & More
Last week we teamed up with our friends at Burton Snowboards to officially welcome the warm weather with a classic in-store jumpoff at Burton’s flagship store in Soho. With catering from NYC institution Katz’s Deli, beverages by Sailor Jerry and PBR and music curated by Roofeeo and his live band The Love Planet, it had all the makings of a proper Spring jam. But then we added appearances from Burton pros Danny Davis, Mark McMorris, Jack Mitrani, Mark Sollors, Mikey Rencz, Zak Hale, Kimmy Fasani, Kelly Clark and Jake Burton himself and a special surprise performance by Asher Roth and all of a sudden we had what was probably the raddest Burton in-store ever thrown! Check out some pics from the evening by Peter Pabon below. See you at the next one!

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreKatz’s does not play!

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreEssential equipment of the night.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MorePick your poison – Sailor Jerry or PBR.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreAsher Roth, Roofeeo and The Love Planet in the house!

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreMel D Cole, Aku Dragonz and Roofeeo pre gaming.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreThe legendary Ricky Powell and Burton’s AMD.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreRoofeeo calling The Love Planet into action.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreThat got people smiling.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreHittin with that boom bap.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreThe view from behind the band.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreThen Asher went in!

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreAnd turned it into a dance party.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreMore Sailor Jerry anyone?!

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreRicky, Mister GoodLife!, Greg Dacyshyn, AMD, and Jake make for one hell of a group shot.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreIt looks like Asher and TJ Mizell are looking at the camera here…

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreBut they were actually having a staring contest with these two.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreSHUT’s Michael Cohen with a classic double fist.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreKrista Ayne and DJ B Fine aren’t a bad looking couple.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreJasmine Solano is pretty easy on the eyes too.

TheGoodLife! x Burton with Asher Roth, Roofeeo, The Love Planet & MoreOk one more group shot and we’re out! This is the present and future of snowboarding. #EPIC!