For our annual pilgrimage to the Mile High City, TheGoodLife! trooped out to Denver, Colorado to link with our friends at Burton Snowboards for their larger than life activation at City Hall during SIA. Taking our #1of1 concept with us, we produced a series of transfers made from archival Burton photos and contemporary Blotto photos, along with a few surprises, and popped up a custom apparel shop where guests had the opportunity to create a unique piece of apparel repping both the past and future of snowboarding. To say it was a hit would be an understatement. We couldn’t press pieces fast enough and by the end of day one we had gone through the amount of apparel alloted for the entire long weekend! It was all good though because we had Cipha Sounds and Jasmine Solano along with us and once we closed up shop, they turned City Hall into a party that won’t soon be forgotten. Peep some photos by Craig Wetherby after the jump!
Football is life! No statement could feel any more true after TheGoodLifeFC!’s epic finish as the undisputed champions of NYC’s Bowery Premier League for the second time! It was a contentious season that saw us lose some results that seemed inconceivable but in the end, pure skill and the indomitable feeling of family brought the cup back home! Check out the photos by Craig Wetherby and Marwan Shousher after the jump. TheGoodLifeFC! We Make it Nice!
For our next post with Sports Illustrated and Blotto we head into the halfpipe with pro rider Danny Davis. “Snowboarding consists of two very different paths to becoming a professional and making a career of it. The first is competition; the second is making movies about traveling the world in search of untracked powder and fresh terrain. For the most part, riders either film or compete, whereas from time to time an athlete comes along that excels at both, like Danny Davis seen here at the US Open Championships of Snowboarding presented by Burton Snowboards in Vail, Colorado. Danny has managed to bridge the gap of competitive rider versus movie star by sticking to his creative mindset and doing what he feels best in the moment, either in front of the lens or in front of the judges.
The image you see here is a ‘Switch Method Air’ some fifteen feet above the lip of the Superpipe, a common maneuver when a snowboarder is riding his or her board their natural direction, but the term ‘switch’ indicates the snowboarder is riding across the halfpipe going backwards. To put it in perspective, only two professional snowboarders have ever performed this trick (with amplitude) in competition, with Danny being the only one to bring it above the 15-foot mark. It’s choices like these that have earned Danny the unwavering respect of his peers and judges alike, earning him a special spot in snowboarding’s ever growing history.” – Blotto.
Next in our snowboarding series with Sports Illustrated featuring Blotto we travel to the powder fields of Hokkaido, Japan with Kimmy Fasani!
“Northern Japan is the powder capital of the world during the months of January and February, providing a special place for snowboarders from around the world to converge. Kimmy is no stranger to the Japanese winter, and using a naturally formed snow ramp butted up against the backside of this tree, she catches air through a hundred year old growth that looks like something out of an artist’s sketchbook.” Blotto
We are honored and excited to begin our second round of Instagram content for Sports Illustrated with a full week of photos from Dean “Blotto” Gray! This marks one of only a few times the classic publication has featured snowboarding so follow along as we share Blotto’s riders eye perspective on the sport through his work with Burton Snowboards.
“It’s long been the dream of both professional and recreational snowboarders to visit Alaska and explore these legendary, yet rugged and dangerous mountains on a snowboard. At just 21 years of age, @ben_ferguson has risen quickly in the sport due to his natural talent, determination to make the most of his skillset, and relentless hard work and focus, so a trip to Haines (in Southeast Alaska) was on the shortlist.
Here you see Ben ready to drop in on a slope called Goat Towers, which measures 1500 vertical feet in height at 55 degrees in angle, providing an extremely quick descent on varied snowpack littered with rocks, crevasses and bergschrund hazards. After numerous snowpack safety checks and examining the most creative route downhill, it was determined this slope would be perfect for descent. Ben handled this zone like a seasoned pro, providing picture perfect moments on five different descents over the course of three hours, not a bad way to kick off a big mountain career on your very first visit to Alaska!” – Blotto