On a perfect California weekend amidst the craze of The US Open of Surfing, we popped up in a secret location in Huntington Beach to present TheGoodLife! Hideout Huntington Beach! Powered by our partners at Avery Dennison, we designed the ultimate oasis, a place to create and connect while feeling completely off the grid at the same time. From our custom apparel lab to our 2nd floor barbershop to our poolside bar and grill, the Hideout set a new standard for the term “event activation.” Thanks to Owney’s Rum and Primo Beer for the hospitality, Frank’s Chop Shop for the cuts, Ian Longwell for the tunes, Benji Weatherley for the BBQ, Momentum for the bikes, Bien Conectao for the domino tables and our friends at SHUT Skates, Union Surf, Waves for Water, Surf Haiti, Sea Shepherd, and Marley Natural for being down with TheGoodLife! Hit the jump for a gallery of photos by Craig Wetherby and Carlos Baptista that show just a bit of the work and play that went on at the Hideout. Enjoy!
In what has become a summertime tradition, the big homie Roofeeo is back with the 4th installment of his mixtape series “Call It What You Want.” Part IV takes the sound evolution another step forward with a mix of bangers and mash that could only come from the mind of Rüf! Like icing on the cake, comedian Hannibal Buress is back providing “Hardcore Witticisms & Legendary Rap Bars” completing a mix that deserves the title “The Soundtrack to the Summer.” Enjoy!